Tellmewhy : The First 24 Months of a New York Design Company - Jacobson, Clare

Tellmewhy : The First 24 Months of a New York Design Company

Clare Jacobson

Yayınevi: Princeton University Press

Yayın tarihi: 10/2003

ISBN: 9781568984162

Yazar : Hjalti Karlsson Jan Wilker

Ciltli | İngilizce | 240 Sayfa |

Tür: Tasarım

  • Temin Süresi 28 - 42 iş günü

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Why would two talented and employable young graphic designers start up their own practice without any clients, in the midst of a recession, and in a city brimming with talented young designers? "Karlssonwilker inc.'s tellmewhy is the improbable story of such a venture--or act of bravura or insanity--on the part of Hjalti Karlsson and Jan Wilker. It offers a telling, humorous, and always human insight into the workings of a startup design agency, showcasing a lot of exceptional work in the process. A book as iconoclastic as its designs, "tellmewhy is a kind of anti-monograph, featuring fresh stories of karlssonwilker's little-known office and its less-than-romantic tales. There's the one about throwing an office party where their guests picked up clients. And the one about arriving at a meeting two hours late. And the one about calling their dads for money to pay the rent. Despite these stories--and because of others--karlssonwilker has produced an impressive body of design work in two short years. "Tellmewhy shows the happy endings, including signage for New York's Stone Street Tavern, logo designs for Anne Klein, and CD packaging for The Vines. And it presents unrealized projects, like an ad campaign for VH1 and a poster that never was for "Harry Potter. All share the designers' creative and humorous take on their work. Karlssonwilker intersperses these examples with its signature illustrated diagrams, faux flow charts linking the partners' biographies, work, social lives, and whatever comes to their unique minds. "Tellmewhy offers both inspiration and caution for designers everywhere.

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