Ten Deadly Marketing Sins : Signs and Solutions - Kotler, Philip

Ten Deadly Marketing Sins : Signs and Solutions

Philip Kotler

Yayınevi: John Wiley

Yayın tarihi: 04/2004

ISBN: 9780471650225

Ciltli | İngilizce | 160 Sayfa | 146 mm x 223 mm

Tür: Satış-Pazarlama

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Devoting a chapter to each deficiency, Kotler first lists the signs and symptoms that indicate whether a company is guilty of this weakness - then proposes key improvements to strengthen your company's practice. Kotler offers proven, actionable responses for putting failing marketing efforts back on track. These aren't quick fixes, but real long-term solutions for long-term problems. Ten Deadly Marketing Sins offers a methodology for building real marketing efforts from top to bottom that get results - and return failing businesses to profitability.

Ten Deadly Marketing Sins is a must-read for marketers who want to remain competitive in an increasingly challenging marketplace. This is an indispensable resource for every company - and every marketer - who wants to develop better products and services, better marketing plans, and better customer relationships.

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