Typography : Basics Design - Ambrose, Gavin

Typography : Basics Design

Gavin Ambrose

Yayınevi: Ava Publishings

Yayın tarihi: 05/2006

ISBN: 9782940373352

İngilizce | 176 Sayfa | 160 mm x 230 mm

Tür: Grafik

  • Temin Süresi 28 - 42 iş günü

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Typography is the means by which a written idea is given a visual form. The selection of this visual form can dramatically affect the readability of the written idea and a reader’s feelings towards it due to the hundreds, if not thousands of typefaces available. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. Aimed at both students and practising designers, this book will provide an in-depth exploration of typography and a thorough examination of how it informs other aspects of creative design.

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