Understanding Mass Communication 6E - Defleur,

Understanding Mass Communication 6E

Defleur

Yayınevi: Houghton Mifflin Harcourt Trade

Yayın tarihi: 02/1999

ISBN: 9780395871126

Ciltli | İngilizce | 587 Sayfa | Büyük boy  | 

Tür: İşletme-Pazarlama

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How have the media come to be organized the way they are? How do the media actually function? How does the flow of information from the media to audiences affect people, both individually and collectively? Two prominent researchers in the field of mass communication explore these questions and much more in their successful text, which remains the most comprehensive resource available on the history and development of the different media. Understanding Mass Communication reveals how the media connect people to the world--exploring the demographic, economic, political, and technological forces influencing the media, as well as the media's influence on individuals and society.

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