Upside of Irrationality : The Unexpected Benefits of Defying Logic - Ariely, Dan

Upside of Irrationality : The Unexpected Benefits of Defying Logic

Dan Ariely

Yayınevi: Harper Perennial

Yayın tarihi: 05/2011

ISBN: 9780061995040

İngilizce | 334 Sayfa | 13,21x20,32x2,54 cm.

Tür: İş Dünyası  |  Kişisel Gelişim

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“Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.” — James Surowiecki, author of The Wisdom of Crowds

Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our temptation to cheat in any and all areas. Fans of Freakonomics, Survival of the Sickest, and Malcolm Gladwell’s Blink and The Tipping Point will find many thought-provoking insights in The Upside of Irrationality.

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