Video Basics - Zettl, Herbert

Video Basics

Herbert Zettl

Yayınevi: Cengage : Wadsworth

Yayın tarihi: 02/2009

ISBN: 9780495572473

İngilizce | 448 Sayfa | 200 mm x 251 mm

Tür: İş Yönetimi

  • Temin Süresi 28 - 42 iş günü

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Herbert Zettl draws on his expertise and field experience to bring you the sixth edition of VIDEO BASICS, International Edition, a handiest and most authoritative, current, and technically accurate student guide to video production available. Meeting the need for a briefer book, this text distills comprehensive video instruction so that it can be covered in a single semester. The book moves students from video concepts and processes to production tools and techniques and, finally, to the production environment (studio and field, inside and outside) and its effects. A more conceptual framework leads students from the idea (what to create) to the image (how to create) on video. Contrary to the previous editions of VIDEO BASICS, which reflected the transition from analog to digital technology, VIDEO BASICS, International Edition, acknowledges that digital video is a firmly established medium. References to analog are made only to help explain the digital process or the analog equipment that is still in use.

Herb Zettl draws from his expertise as an Emmy award-winning producer, director, and innovator in the field of television and video production to bring students the most technically accurate, current, and authoritative text for the Video or Television Production course. The text is streamlined so that its content can be taught in a single semester.

The term "video" is used throughout the text (as a more inclusive term than "television") to encompass today''s productions for non-broadcast purposes, without distinguishing commercial from non-commercial productions or highly artistic creations from standard programming.

The text emphasizes the convergence of field and studio production, provides a more practical introduction to the video industry by covering new issues such as budgeting and scheduling as well as creativity and storytelling, and presents the production process within a simplified framework.

The emphasis on aesthetics, extensively featured throughout the text, helps students understand the "why" as well as the "how" of achieving high-quality video and audio effects.

Providing constant visual support to the concepts and applications, the text features more than 250 photos and diagrams updated to include the latest technology. Script samples in a variety of formats, as well as scripts that have been marked up by a director, expose students to this essential step in production.

Exercises based on the award-winning Zettl''s VIDEOLAB 3.0 DVD-ROM are integrated within the text. Using demonstrations and guided practice to teach students the basics of the video production process, the program illustrates basic concepts that are explained in the text (linked via an icon in the margin) and can be used as preparation for lecture or lab sessions.

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