What Would Google Do? - Jarvis, Jeff

What Would Google Do?

Jeff Jarvis

Yayınevi: Harper Collins USA

Yayın tarihi: 10/2011

ISBN: 9780061709692

İngilizce | 288 Sayfa | 13,21x19,81x2,29 cm.

Tür: İş Yönetimi

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In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys—but also opens up—vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.

What Would Google Do? is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

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