World Wide Web Marketing : New Techniques for Marketing on the Internet - STERNE, JIM

World Wide Web Marketing : New Techniques for Marketing on the Internet

JIM STERNE

Yayınevi: John Wiley

Yayın tarihi: 11/1995

ISBN: 9780471128434

İngilizce | 352 Sayfa |

Tür: İş Yönetimi  |  Internet

Written for the marketing professional, this book shows how to use the World Wide Web on the Internet to promote products and services and how to create a corporate Web site. Uses screen shots of the latest Web sites to demonstrate what works and what doesn't. Feature interviews with marketing professionals who have extensive experience on the Internet. Includes specific examples of winning techniques which will make a marketing professional successful.

Table of Contents
Getting to Know the Internet
Welcome to the World Wide Web
Using the World Wide Web for Marketing
Customer Service First
Web Page Functionality Be Kind to Your Users
Interactivity Is King
Feedback
Value Added Marketing
Attracting Attention
Measuring Your Success
A Few Thorny Issues
Where Do You Start?
Looking Toward the Future
Appendices
Index.

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