Writing for the Fashion Business - Swanson, Kristen K.

Writing for the Fashion Business

Kristen K. Swanson

Yayınevi: Fairchild Books

Yayın tarihi: 03/2008

ISBN: 9781563674396

Yazar : Judith C. Everett

İngilizce | 624 Sayfa | 17,78x22,86x3,3 cm.

Tür: Moda  |  İş Dünyası

  • Temin Süresi 28 - 42 iş günü

  • ÜYE GİRİŞİ YAPIN

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Writing for the Fashion Business introduces writing techniques in a wide range of areas within the field. Bridging the gap between core writing classes, which focus on general writing techniques, and higher-level fashion courses concentrating on merchandising and promotion, the book covers the different types of writing required in the industry. Readers will learn the how-to's of effective writing for fashion reports and forecasts, fashion show scripts, print ads, radio and television segments, public relations, catalogues, direct mail, trade and consumer magazines, and the Internet.Features:-- Profiles of fashion industry professionals who use writing in their jobs-- Case studies illustrating effective and ineffective writing-- Exercises to help students master techniques-- Additional work for preparing a writing portfolio-- Instructor's Guide

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